Introducing Compass CMA
Buying
In today’s fast-paced, competitive market, it’s more important than ever to price your home right. And since we’re a part of Compass, one of the nation’s most innovative brokerages, it should come as no surprise that we have a tool to help us do just that. Powered by the company’s investment in artificial intelligence (AI), the Compass Comparative Market Analysis (CMA) tool is the key to building the best possible pricing strategy for your latest listing.
First things first…what exactly is a CMA?
A comparative market analysis is a tool real estate agents use to estimate the value of a home by comparing it to similar properties that have recently sold in the area. A CMA report is typically created to help sellers establish asking prices for their homes. However, a CMA report can also be used to assist buyers in coming up with competitive offers for properties they’re interested in purchasing.
Sounds simple enough, right?
Not so fast — because figuring out what your home is really worth can be much more complicated than you might think. Homes are worth what a buyer is willing to pay for them, of course, but here’s the catch: You won’t know how much someone is actually willing to pay for your home until it’s officially on the market.
Luckily, that’s where Compass CMA comes in.
➤ Curious about all things Compass? Be sure to check out:
Tell me more!
With this cutting-edge tool, it’s never been easier to create a strong pricing strategy and engaging digital presentation that will get your home sold faster stress-free!
With Compass CMA, here’s how our JST agents will help you price smarter and sell faster by creating a pricing strategy in minutes with these four easy steps:
- View comps that are most relevant by letting AI sort similar comps to your property.
- Easily compare listings side-by-side and add your own pricing adjustments or AI suggested pricing adjustments.
- Strengthen original recommendations with the information you need to make the right decision for your family and future.
- Provide new charts & visuals that help you feel empowered to make informed decisions on the pricing of your home with accurate market information.
The bottom line?
When it comes to selling your home, there’s no substitute for knowledge — but at the same time, a client’s experience matters. And at The Jenn Smira Team, we like to give our clients the best of both worlds. That’s why we arm our world-class team of agents with a tool that makes pricing your home as enjoyable as it is strategic.
➤ To learn more about Compass programs & technologies read:
- The Deal With Compass and JST Concierge
- Presenting Compass Private Exclusives
- Meet Compass Collections
Ready to get started? We’re just a few clicks away!
