Even in a lower-inventory market, the reality is that it’s no longer enough to simply stick a sign on the front lawn and hope for the best. In a day and age when buyers are more informed — and discerning — than ever before, it’s imperative for sellers to reach the right prospective buyers in the window when it matters most. After all, you wouldn’t want to sell your most valuable asset off to the first person who walks in the door, would you? In other words: Without maximum exposure, you’ll never know for certain whether you got the best value. Luckily, at the JST, providing value to sellers is our mission.

Keep reading to learn why your agent’s marketing strategy is so important when selling — and how our qualified team can help you enhance the return on your most prized investment.

It’s All About Connections

The more connections your agent has, the more possibilities there will be to promote your property on a personal, highly targeted level. Our agents are all well-connected and respected in the communities they serve, and are well-versed in the best ways to get your home in front of well-qualified buyers. They also have great working relationships with other local Realtors, which means that your home will be exposed to a wide pool of buyers right off the bat.

➤Are you thinking about selling your home soon? Learn more about selling your home with The Jenn Smira Team at Compass DC here:

• Everything You Need to Know About Compass DC
• Introducing Compass Insights
• Presenting Compass Private Exclusives

The Importance Of Quality Photography

Our luxury videography team consistently produces high-quality home tours, videos, and photography that draw buyers into your home without forcing them to leave the comfort of their own.

Interested in learning more about our elevated approach to listing homes? Learn more on our blog post about it right here.

You Can’t Put A Price On Online Presence

According to a recent NAR survey, 93% of buyers reported leveraging the internet to search for their next home, and for 44% of them, looking online was in fact the first thing they did (even before talking to a Realtor). Luckily, our one-stop-shop website, jennsmira.com, showcases our listings in their best light thanks to crystal-clear photography and need-to-know details.

We recently decided to cancel our Zillow subscription. Find out the reasoning behind our decision and why it actually benefits our clients right here.

The Advantage Of Advertising

In addition to giving your listing exposure on our website and via Compass.com, we’ll also curate a marketing strategy powered by the advantage of advertising. From social media ads to local publications, we’ll identify the outlets where your listing is most likely to be seen by the buyers most likely to care — and create eye-catching ads that compel them to act.

Already sold on the power of a good marketing strategy? Get in touch with our qualified team today here to put our experience to work for you today.