Have you ever wondered how some homes seem to fly off the market while others linger for weeks even after price cuts? The answer might lie in the strategy behind the sale. At Compass, we’ve developed a proven, data-backed 3-phase marketing approach that gives sellers a significant edge. The result? Homes that sell faster, with fewer price reductions, and yes — for more money.

Here’s how it works:

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Phase 1: Test the Waters with Compass Private Exclusive

Before launching your listing publicly, we start by listing it as a Private Exclusive — giving you all the benefits of early exposure without racking up days on market or testing a higher price without risking a price drop in full view of buyers.

Think of it like a soft launch. Just as tech companies test products with select users, Compass Private Exclusives allow us to evaluate pricing, gather insights, and build demand discreetly. During Phase 1, your home is shared exclusively with Compass’s elite nationwide network of 34,000+ agents and their millions of clients — not the general public — giving you early traction while preserving your home’s shiny status.

Some buyers, especially in competitive markets, will even pay a premium for the certainty and simplicity that a Private Exclusive provides. No open houses, less stress, and more privacy — just a quiet, strategic introduction to the right people when it counts most.

Phase 2: Create Buzz with Compass Coming Soon

Once we’ve gauged interest and refined our strategy, we move into the Compass Coming Soon phase — which means the listing is now visible to the public only on Compass.com. This is where the buzz really starts to build.

By limiting early visibility to Compass’ site, we generate a coveted sense of exclusivity and anticipation. You’ll start to receive real-time insights into how buyers and agents are engaging with your listing — insights that other platforms don’t offer. And because your listing isn’t live on the MLS yet, you still haven’t triggered the all-important “days on market” clock.

Bonus? You maintain more control over your home’s images and information, limiting where and how your data lives online. And thanks to Compass’s SEO standing, your listing often ranks higher on Google, drawing serious buyers straight to your agent — not a random third party.

Do you have more questions about working with a real estate agent? Explore these other pages from our site.

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Phase 3:Launch with Confidence on Bright MLS

With pricing feedback, buyer behavior insights, and built-in momentum, we now launch your listing across the MLS and third-party platforms. Unlike homes that hit the market cold, yours enters with a competitive edge — and a clear strategy to maximize demand.

And the best part? The numbers speak for themselves. Research shows that Compass-sold homes pre-marketed before going active on the MLS, on average, are associated with these results:

• 2.9% higher closing prices on average
• 20% faster time to contract
• 30% less likely to reduce price

The takeaway? When you launch smart, you sell smarter. Backed by Compass’s 3-phase marketing strategy, your home doesn’t just enter the market — it stands out from the pack.

Ready to find out what your home could do with the right strategy behind it? Let’s talk. Give us a call at 202.280.2060 or email us directly at jsmira@jennsmira.com.